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Valentine's Day is a celebration of love, and no matter where you are in the world, it carries the universal theme of romance, affection, and the heartfelt expression of feelings. While the way the holiday is celebrated can differ greatly across cultures, it’s fascinating to see how traditions mix, evolve, and often collide. In China, Valentine's Day has gained popularity in recent years, with elements borrowed from Western customs, but with unique twists and fun cultural nuances that inject humour into the holiday. This article explores Valentine's Day in China, the influence of traditional Chinese festivals like Qixi (Chinese Valentine's Day), the significance of love in Chinese culture, and the humorous side of celebrating romance in this part of the world.
Chinese Valentine's Day: Qixi Festival
In China, Valentine's Day is not a singular event. The country also celebrates the Qixi Festival, also known as the "Double Seventh Festival" or "Chinese Valentine's Day," which falls on the 7th day of the 7th month of the lunar calendar. This day is deeply rooted in Chinese folklore and has a significant cultural meaning that predates the Western Valentine’s Day.
The Qixi Festival is based on the famous romantic legend of the Cowherd and the Weaver Girl. The story tells of two lovers, Zhinü (the Weaver Girl) and Niulang (the Cowherd), who are separated by the Milky Way, only able to reunite once a year on the 7th day of the 7th lunar month. This emotional and poetic tale of forbidden love and annual reunion has become deeply intertwined with the celebration of love in China.
While Valentine's Day in the West focuses on chocolates, roses, and extravagant dates, the Qixi Festival in China carries a unique charm with its deeply cultural and spiritual undertones. It’s a day when lovers (and sometimes friends) express their feelings and admiration through small but thoughtful gestures. Many couples exchange gifts, share romantic dinners, and indulge in the beauty of the tradition’s symbolism.
The Rise of Western Valentine's Day in China
Although Qixi holds its place as the "traditional" Valentine's Day in China, the influence of the Western version of Valentine’s Day is hard to ignore. Since the 1990s, Valentine’s Day on February 14th has become increasingly popular in China, especially in large cities and among younger generations.
The growth of Valentine’s Day celebrations in China can be attributed to globalization and the expanding influence of Western culture through media, advertising, and the internet. Western brands, particularly in the fashion and luxury sectors, have seized the opportunity to market love-themed products to Chinese consumers. The gifting traditions are similar to those in the West, with flowers (red roses being the most popular), chocolates, and jewelry commonly exchanged. These gifts, although not traditionally Chinese, have become an integral part of the holiday’s observance.
However, this cross-cultural exchange often leads to amusing moments when Western customs blend with Chinese habits, creating moments of cultural humour and confusion.
What Do Chinese People Give on Valentine's Day?
While the gifts exchanged on Valentine’s Day in China are, for the most part, similar to those in the West, the meanings behind them can differ. Let’s break down the common gifts exchanged on Valentine’s Day in China and explore the humorous cultural twists.
1. Flowers: A Symbol of Love… and Drama?
Flowers, especially roses, are perhaps the most common Valentine’s Day gift around the world. In China, red roses are also the most popular, symbolizing passionate love and romantic affection. However, the act of giving roses in China often comes with a bit of humour attached to it. For one, gifting a bouquet of roses might not be as straightforward as it seems.
For example, a man might show up at a flower shop only to find himself in a lengthy debate over whether to purchase a bouquet of 9 or 99 roses. In Chinese culture, the number 9 is associated with eternity (since the word for "nine" sounds like "long-lasting"), while 99 roses represent a love that will last forever. Yet, ordering such a large bouquet might cause the giver to feel awkward and over-the-top, potentially resulting in some lighthearted teasing about the grand gesture.
2. Chocolates: Sweet in More Ways than One

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